Weekly Newsletter - 11.07.2024

COSRX and e.l.f. Cosmetics' TikTok Shop and Sephora's Retail Transformation

Author

Skincare Unboxed
July 11, 2024 • Estimated Reading Time: 4 minutes

e.l.f. Cosmetics has revolutionized social media marketing by embracing TikTok, achieving a 96% increase in followers and a median engagement rate of 6.61%. Their #EyesLipsFace challenge amassed over 4.4 billion views, showcasing their innovative approach.

By leveraging TikTok Shop, e.l.f. created a seamless shopping experience, driving both brand awareness and sales. Their unique influencer strategy and engaging skincare content have set a new standard in the industry.

e.l.f. Cosmetics' success on TikTok highlights the platform's potential for reaching younger audiences and driving significant brand growth. Their innovative strategies and engaging content demonstrate the power of social media in transforming traditional marketing approaches. This case study underscores the importance of adapting to emerging platforms to stay competitive in the skincare industry.

COSRX, a leading skincare brand, has launched its official US TikTok Shop, offering a seamless shopping experience and exclusive promotions. This initiative aims to engage more skincare enthusiasts and ensure the purchase of authentic products.

To celebrate, COSRX invites influencers and customers to join the COSRX Affiliate Club, offering a 15% commission on sales through personalized links. This move underscores COSRX's commitment to accessible and rewarding skincare solutions.

COSRX's TikTok Shop launch highlights the brand's strategy to connect with a broader audience through social commerce. By leveraging TikTok's platform, COSRX aims to enhance customer engagement and drive sales growth, showcasing the potential of integrating eCommerce with social media.

Sephora, the world's largest beauty retailer, has revolutionized the beauty industry with innovative marketing strategies, blending online and in-store experiences to engage customers. By integrating social, mobile, and web platforms, Sephora has built a loyal customer base and set new standards in customer service and retail experience.

Sephora's wide product range, dynamic pricing, strategic placement, and engaging promotional strategies have solidified its position as a leader in the beauty market.

Sephora's innovative and customer-centric approach has made it the premier destination for beauty enthusiasts worldwide. By emphasizing a wide product range, dynamic pricing, strategic placement, and engaging promotional strategies, Sephora continues to meet and exceed customer expectations, setting new standards in the beauty retail industry.

Beauty tech startup BoldHue raised $3.37 million to ship its personalized makeup dispenser, which uses a proprietary algorithm to match foundation to skin tone. The device, priced at $295, aims to address the challenge of finding the perfect foundation shade. Funds will support shipping, hiring, and marketing initiatives, with plans to ship 10,000 units initially.

Forum Brands has acquired Ever, a skincare brand known for its clean products addressing hormonal changes. This acquisition enhances Forum's health and wellness portfolio. Ever's CEO, Jessica Herrin, will stay on as an advisor. The brand will be led by VP Jess Norman, continuing its mission and values. This move strengthens Forum's position in the wellness market, building on recent acquisitions.