Weekly Newsletter

ANTI-AGEING
Beiersdorf and Rubedo's Anti-Ageing Alliance

Beiersdorf partners with biotech firm Rubedo Life Sciences to innovate anti-ageing skincare targeting cellular senescence. This strategic move, fueled by Rubedo's research and Beiersdorf's market presence, aims to redefine anti-aging solutions and drive growth in the face care industry.

BRAND OF THE WEEK: Il Makiage
Il Makiage: Beauty's Viral Sensation Reviewed

Il Makiage, known for its viral 'Woke Up Like This' foundation and PowerMatch algorithm, receives high praise for its makeup range. Beauty editors tested 13 best sellers, lauding the brand's shade matching technology and the quality of its diverse product lineup.

SUSTAINABLE SKINCARE
Saie Launches Docuseries on Sustainable Beauty Practices

Clean makeup brand Saie introduces "The Saie Way" a docuseries showcasing its sustainability journey. With a focus on vintage merch and environmental partnerships, the series educates on eco-friendly beauty, reflecting Saie's commitment to a greener industry.

KOREAN SKINCARE
Korean Skincare Dominates 2024 Beauty Scene

Korean skincare trends, including fermented ingredients and double cleansing, are defining beauty routines in 2024. With the rise of social media, these practices, from achieving glass skin to using double SPF, are now global phenomena, leading to radiant, healthier skin worldwide.

HOLISTIC SKINCARE
Circadian Rhythm: Oteria's New Skincare Marketing Symphony

Oteria introduces a holistic skincare approach with its "Skincare Symphony with Circadian Rhythm Melody" film. The campaign, highlighting the significance of the body's natural cycle, aims to optimise skin health with products designed for round-the-clock care, signalling a fresh trend in skincare routines.

CLINICAL SKINCARE 
Lucy Goff's Lyma: A Skincare Revolution Rooted in Science

Lyma, founded by Lucy Goff, is transforming lives with science-backed skincare products. From supplements to lasers, Lyma's growth and impact, especially for perimenopausal women, showcase the brand's success in the wellness industry, driven by evidence and consumer trust.