Weekly Newsletter - 20.06.2024

INSIGHTS FROM CANNES LIONS 2024
Digital Marketing Innovations

Fresh from Cannes Lions 2024, Sam Carter shares his excitement about groundbreaking advancements in digital marketing and AI. This year's event showcased significant developments across major ad platforms, highlighting their potential to transform consumer engagement and brand marketing strategies.

TikTok introduced AI-generated avatars and advanced language dubbing features, enhancing personalization and fostering an AI-powered commerce ecosystem with new Shopping Ads and TikTok Shop. Meta focused on AI-driven media buying tools, with AI powering 40% of Instagram content and driving over 2 billion Reels reshares daily. Snapchat pushed AR boundaries with real-time frame re-rendering, facilitating immersive brand experiences.

Amazon launched an ad-supported Prime Video, reshaping the streaming ad market and providing new advertising opportunities. Reddit unveiled "comment ads," benefiting brands that thrive on community-driven marketing.

Carter emphasizes the impact of TikTok’s AI tools on the skincare industry, enabling virtual try-ons and interactive shopping. Meta’s AI tools can optimize advertising strategies and enhance customer interactions, fostering loyalty through dedicated online groups. Amazon’s ad-supported Prime Video offers skincare brands a broad reach through targeted ads during popular shows.

For brands looking to leverage these advancements, Carter recommends understanding customer preferences, utilizing AI-generated content and new ad formats, and partnering with robust measurement providers to navigate the complex DTC attribution landscape. These innovations offer brands powerful tools to connect with audiences and drive growth.

Sam Carter emphasized that to stay ahead in this evolving landscape brands should:

• integrate these AI advancements and new ad formats into their strategies

• understand customer preferences and behaviors across platforms to optimize marketing efforts and drive deeper engagement

• embrace these innovations to ensure brands remain competitive and relevant in an increasingly complex digital world

SKINCARE INNOVATION
Lori Bush Advances Skincare with Nanotechnology Patent for Enhanced Hydration and Protection

Lori Bush, a veteran in the skincare and cosmetics industry, has been awarded a patent for using nanotechnology to enhance skin cell hydration and longevity. This patent, co-invented with Anthony Dellinger, PhD, focuses on an atomic-scale topical composition that improves cellular uptake for increased moisturizing, fluidity, and protection. Bush's background in medical technology and cellular biology has been instrumental in this breakthrough.

The patent aims to optimize moisture in nascent skin cells, potentially transforming skincare by offering advanced UV protection and antimicrobial cleansing. This innovation could start as a professional rosacea therapeutic and eventually become a staple in daily cosmetic moisturizers.

PRODUCT LAUNCH
Polite Society Introduces Vegan Setting Powder and Eyeshadow Palette

Polite Society introduces More Than A Pretty Powder and V.I.P. Very Important Palette, both vegan and talc-free. The setting powder minimizes pores and controls shine, while the eyeshadow palette offers nine neutral shades. Available online and at Ulta.

BRAND LAUNCH
Introducing Ciamor: Where Ancient Wisdom Meets Modern Skincare Innovation

Ciamor launches a new skincare line blending Ayurvedic wisdom with modern practices. Committed to purity and sustainability, the brand offers handcrafted products made from 100% natural ingredients, promoting clean and radiant skin while honoring environmental stewardship.

BRAND SPOTLIGHT
How Emma Levisham is redefining skincare with natural efficacy and sustainability

Emma Lewisham, a New Zealand skincare brand, is renowned for its natural, effective products and luxurious packaging. Founded in 2016, the brand emphasizes skin physiology and sustainability, gaining global acclaim for its innovative, eco-friendly approach to skincare.

CREATOR VENTURES
Jake Paul Launches Affordable Men's Skincare Line

Jake Paul introduces W, a men's skincare brand available at Walmart and soon on Amazon. The line aims to disrupt the outdated skincare market with body wash, spray, and deodorant, expanding to more products soon.

PRODUCT LAUNCH
Sulwhasoo Announces Two New Products

Sulwhasoo introduces The Ultimate S Enriched Water and Emulsion, both featuring Ginseng Berry Elixir. These anti-aging products aim to boost collagen production and improve skin hydration and elasticity. Available online, at Sephora, and on Amazon starting July 1st.