Weekly Newsletter - 22.08.2024

Lab Series’ Amazon debut, USANA’s new launches and Mary Kay’s global triumph

Author

Skincare Unboxed
August 23, 2024 • Estimated Reading Time: 4 minutes

TikTok has evolved into a crucial platform for skincare marketers, especially during high-interest periods like seasonal transitions or new ingredient trends, offering unique opportunities for brand building and consumer education.

During peak periods, skincare brands are increasingly investing in TikTok, leveraging its ability to transform simple skincare tips or product demonstrations into viral sensations, fostering a community of loyal skincare enthusiasts.

TikTok's ecosystem allows for the creation of engaging, native content that seamlessly integrates into users' experiences, from "Skincare Ingredient Spotlight" videos to "Skin Concern Solutions," cultivating a community that views brands as trusted skin health partners.

As skincare brands navigate this dynamic landscape, one question remains: are you fully harnessing TikTok's potential to enhance your marketing strategy and connect with consumers on a deeper level?

We’re curious to know how much of your marketing budget you’re planning to allocate to TikTok Ads for the upcoming peak season

Share your thoughts with us 👇

Login or Subscribe to participate in polls.

Lab Series

Lab Series debuts in the U.S. Amazon Premium Beauty store, offering high-performance skincare solutions for men. Prime members benefit from fast, free shipping. The launch includes educational content and shoppable recommendations, empowering men to build personalized skincare routines. This marks an exciting new chapter for the brand.

Estee Lauder forecasts lower-than-expected annual profit and sales due to weak demand in China. CEO Fabrizio Freda will retire in June after 16 years, with the board considering internal and external successors. Shares have dropped significantly since January 2022, reflecting ongoing market challenges.

USANA

USANA has launched two new products: Celavive Resurfacing Serum and Whey Protein Isolate. The serum uses advanced ingredients to improve skin texture and brightness, while the protein isolate offers 25 grams of clean, grass-fed whey protein per serving. Both products aim to meet high consumer expectations.

Mary Kay Inc. has been named the #1 Direct Selling brand of Skin Care and Color Cosmetics globally by Euromonitor International. This recognition highlights Mary Kay's commitment to quality, innovation, and its extensive product range. The brand's success is driven by its independent beauty consultants and a diverse portfolio of beloved products.

The beauty industry shows resilience and growth potential despite economic challenges. Experts predict continued expansion driven by technological advancements, shifting consumer preferences, and global opportunities. Prestige beauty remains strong, with emerging brands and new categories like skincare and fragrance leading the way. The lipstick index's relevance may diminish.