Weekly Newsletter - 23.05.2024

NATURAL SKINCARE BRAND: Skin Centrick
Skin Centrick: Pioneering Natural Skincare in the US Market

Skin Centrick is setting trends with its natural skincare line, including snail serum and turmeric oil. Founded by Chithra Kannan, the brand emphasises chemical-free, eco-friendly products, resonating with consumers and aligning with market growth towards clean, organic skincare solutions.

BRAND OF THE WEEK: Trinny London
Trinny London: Your Destination for Cult Makeup Favourites

Trinny London, founded by Trinny Woodall, offers innovative skincare and makeup directly online and in select UK stores. With cult favourites like Miracle Blur and BFF range, it's a one-stop beauty shop for a flawless complexion, emphasising direct sales and limited in-store availability.

RESEARCH REPORT BY FOSPHA
Elevating eCommerce: Secrets of Scaling Brands

This report spotlights 3 brands who have experienced explosive growth, including fragrance brand The Essence Vault, who successfully scaled Meta while keeping CAC low. Fospha, a marketing measurement platform for eCommerce, analyzed $1bn+ worth of ad spend to outline the strongest growth strategies for brands at every lifecycle stage. Fospha outlines how and when brands should diversify their channel, funnel and market mixes, presenting the approaches of the best optimized brands.

ACCESSIBLE SKINCARE BRAND: Prequel Skin
Dermatologist-Founded Prequel Skin: Accessible Skincare for All

Dr. Sam Ellis introduces Prequel Skin, a brand offering affordable, dermatologist-recommended skincare. With a strong social media presence, she educates and connects with a broad audience, filling a market gap for non-prestige, approachable products accessible to diverse economic backgrounds.

SUSTAINABLE SKINCARE BRAND: Good Condition
Good Condition: New Eco-Luxury Skincare Emerges

Good Condition launches as an eco-luxury skincare brand, offering biodegradable, plastic-free beauty essentials. With USDA-certified organic ingredients and cruelty-free certifications, the brand combines sustainability with high-quality skincare, targeting eco-conscious consumers.

NEW SKINCARE DEMOGRAPHIC TARGET
Gen Alpha: The New Players in Skincare Market

With Millennial parents' influence and social media's sway, Gen Alpha is emerging as a key demographic in skincare. Their digital-savvy and quest for new products are reshaping the industry, necessitating brands to innovate and cater to these young, trend-driven consumers.

CLEAN BEAUTY INNOVATION: Viauty Global
Viauty Global: Merging Nature and Science for Skincare

Viauty Global, led by Khrystyna Markovska, innovates with clean beauty, combining natural ingredients and advanced science. The brand prioritises sustainability, transparency, and customer well-being, aiming to lead the global clean beauty movement.