Weekly Newsletter - 30.06.2024

PARTNERHIP: Kiehl's x Amazon
Kiehl's Joins Amazon Premium Beauty: A Digital Leap Forward

Kiehl's enters Amazon Premium Beauty, offering its skincare range, including men's products and eco-friendly options. This move, alongside Clinique's entry and Amazon's beauty push, reflects a growing trend of digital storefronts enhancing customer access and shopping experiences in the beauty industry.

BRAND OF THE WEEK: Trinny London
Trinny London Unveils the Elevator for Neck Rejuvenation

Trinny London's The Elevator targets neck aging, offering visible lifting effects. This new anti-wrinkle neck cream strengthens skin, with users reporting smoother, firmer results in weeks.

VEGAN BEAUTY INNOVATION
Annemarie Brlind Debuts Vegan Collagen Series in China

Annemarie Brlind introduces the NatuCollagen series with vegan collagen at the China Beauty Expo, reflecting its commitment to sustainability and natural beauty. Available exclusively at their Tmall store in June 2024, it caters to the ethical Chinese market.

LONGEVITY SCIENCE PROGRESS
The Future of Skincare: How Longevity Science is Redefining Beauty Routines

Longevity science is revolutionising the skincare industry, with brands like DERM MD and IDEO pioneering products that promote skin health and graceful ageing. This trend reflects a shift towards holistic well-being and preventive care, promising a future of personalised, health-span beauty solutions.

NEW SKINCARE AMBASSADOR: Dior
Charlize Theron: Dior's New Skincare Ambassador

Charlize Theron expands her role with Dior, becoming the ambassador for their skincare line after 20 years with Jadore fragrance. Dior celebrates Theron's iconic status and beauty, reflecting the brand's luxury essence in both skincare and jewellery.

CELEBRITY SKINCARE LAUNCH
Scarlett Johansson's Skincare Brand Debuts LA Pop-Up

The Outset by Scarlett Johansson introduces a pop-up in LA, offering an immersive experience with exclusive merchandise, samples, and a full product range, including their standout Hydrasheer sunscreen.