Weekly Newsletter - 17.05.2024

AFFORDABLE SUN PROTECTION
Lookfantastic Advocates for Affordable Sun Protection

Lookfantastic slashes VAT on SPF products, championing affordable sun care. The initiative, part of their "What The SPF?!" campaign, aims to reclassify SPF30+ as essential, backed by the British Beauty Council. This move seeks to improve sun safety and make protection more accessible.

BRAND OF THE WEEK: Dove
Dove's Real Beauty Campaign Rejects AI Models

Dove, a Unilever beauty brand, has announced it will not use AI-generated models, emphasising its commitment to real beauty. This move aligns with Dove's ethos but contrasts with Unilever's broader AI use, sparking discussions on inclusivity and the role of AI in marketing.

RESEARCH REPORT BY FOSPHA
Elevating eCommerce: Secrets of Scaling Brands

This report spotlights 3 brands who have experienced explosive growth, including fragrance brand The Essence Vault, who successfully scaled Meta while keeping CAC low. Fospha, a marketing measurement platform for eCommerce, analyzed $1bn+ worth of ad spend to outline the strongest growth strategies for brands at every lifecycle stage. Fospha outlines how and when brands should diversify their channel, funnel and market mixes, presenting the approaches of the best optimized brands.

AI-OPTIMISED SKINCARE
AI's Breakthrough in Acne Treatment: SP[AI]3TM's Tri-Targeted Approach

LipoTrue's SP[AI]3TM, an AI-optimised peptide, is transforming acne treatment by targeting sebum, inflammation, and pores. This innovation offers fast, effective results, showcasing AI's impact on skincare ingredient development and consumer product satisfaction.

NEW INNOVATIVE PRODUCT LAUNCHES
Summer 2024's Hottest Skincare Innovations Unveiled

This summer, beauty aficionados can indulge in 9 cutting-edge skincare products, from La Mer's Deep Purifying Mask to Dior's versatile Le Beaume. These launches cater to diverse needs and budgets, promising detoxified skin, personalised tints, and revolutionary serums.

ORGANIC & SUSTAINABLE SKINCARE
Paraben-Free Skincare Market Thrives Amid Eco-Conscious Shift

The paraben-free skincare market is booming, driven by consumer demand for organic, sustainable products. With a focus on clean beauty, the sector sees significant growth, especially in hair care and among female consumers, influenced by health awareness and media endorsements.