Weekly Newsletter - 04.07.2024

CeraVe's Snapchat Success and Keys Soulcare and Amazon Launch Interactive Beauty Experience

Author

Skincare Unboxed
July 04, 2024 • Estimated Reading Time: 5 minutes

TARGETING GEN Z AND MILLENIALS ON SNAPCHAT
Snapchat Success: CeraVe's #CleanseLikeADerm Triumph

CeraVe, the dermatologist-developed skincare brand, made waves with their #CleanseLikeADerm campaign on Snapchat. Targeting Gen Z and Millennials, they harnessed AR lenses and engaging creator videos to educate users on skincare.

In Germany, the campaign reached 3.1 million Snapchatters, generating 17.7 million impressions and substantial lifts in ad and brand awareness. Meanwhile, in Switzerland, it captivated 750,000 users, achieving a remarkable 21-point boost in ad awareness.

Why It Matters:

CeraVe's triumph on Snapchat underscores the power of platform-specific content and AR tech to captivate younger audiences. This success story illustrates the immense potential of social media campaigns in boosting brand awareness and educating consumers about skincare essentials.

Keys Soulcare, founded by Alicia Keys, partners with Amazon Alexa to launch a unique beauty-themed experience. This collaboration offers Echo users an exclusive Keys Soulcare theme featuring positive affirmations, uplifting music, and skincare tips narrated by Keys. The initiative aims to integrate beauty rituals into daily life, enhancing user experience with personalized interactions. This partnership marks a first in the beauty industry.

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Herbivore Botanicals has appointed Britany LeBlanc, former CMO of Supergoop!, as its new CEO. LeBlanc will focus on accelerating the brand's growth strategy and expanding the team. Herbivore Botanicals, a Seattle-based clean skincare brand, aims to enhance its market presence through distribution channels like Sephora and Amazon. This leadership change is expected to drive the brand's next phase of growth.

Japanese beauty (J-beauty) is expanding in the US, driven by strategic partnerships, market timing, and a focus on quality. Brands like Shiseido, Tatcha, and SK-II are gaining traction, supported by e-commerce growth and new store openings. The success of K-beauty has paved the way, with American consumers valuing Japanese products for their quality and authenticity. J-beauty is well-positioned for continued growth.

Sweet Chemistry and Xylyx Bio are transforming skincare with their Matrikynes Extracellular Matrix MultiPeptide technology. This innovative approach uses upcycled bovine bone to create peptides that penetrate the skin, offering advanced repair and regeneration. Their commitment to sustainability and rigorous research sets them apart, paving the way for future advancements in the skincare industry.

Anjac Health & Beauty has acquired APR Beauty, a Canadian makeup and skincare manufacturer. This acquisition enhances Anjac's turnkey cosmetic offerings and strengthens its presence in the North American market. APR Beauty, known for its high-value services and FDA-certified products, will continue to grow under the leadership of its co-founders. This move aligns with Anjac's strategy to expand its expertise in new markets.