Weekly Newsletter - 09.19.2024

PLUS: TikTok Triples Paid Social ROI and Orveda's First U.S. Flagship Boutique

Author

Skincare Unboxed
September 19, 2024 • Estimated Reading Time: 6 minutes

Fospha's latest report, "The State of E-Commerce H2 2024", reveals crucial trends that will shape your marketing strategy. What's inside:

📱 How the major platforms' KPIs have trended in 2024, and where you should be investing.

🚀 How to access Paid Social's huge scaling potential.

✨ The most effective Google channel of 2024.

🎯 Full-funnel strategies for Meta, TikTok and Snapchat

Let's break down the platform-specific insights:

  • TikTok: Emerging as a powerhouse for efficient new customer acquisition

  • Meta: Maintaining strong performance with competitive CAC

  • Snapchat: Experiencing rapid growth, particularly effective during peak shopping periods

These findings underscore how impactful platforms like Meta, TikTok and Snapchat continue to be for driving sales - yet how underinvested they remain. It's incredible to see that brands can triple spend in Paid Social before becoming unprofitable. Success now lies in diversifying across the entire funnel, understanding the nuances of each platform, and continuously optimizing to unlock more scaling potential.

L'Oréal is diving headfirst into the world of sustainable beauty, and it's not doing it alone. The beauty giant has thrown some serious cash—39 million USD, to be exact—into French biotech company Abolis Biotechnologies. This isn't just a fling; it's a full-blown partnership with Evonik CVC, a long-time L'Oréal buddy, and a bunch of other investors. The goal? To whip up innovative, eco-friendly ingredients for beauty products.

Barbara Lavernos, L'Oréal's deputy CEO, is practically giddy about the potential. She’s talking about building an "end-to-end value chain" that could revolutionize bio-based ingredients. And let's not forget Frédéric Legrand, who’s all about pushing the boundaries of what’s possible in beauty science. With 4,000 researchers and 20 research centers worldwide, L'Oréal is putting its money where its mouth is—over 1.1 billion USD annually, to be precise.

Abolis isn't new to this game. They've been cozying up to L'Oréal since 2019, working on everything from skin care to nutrition. CEO Cyrille Pauthenier is excited about scaling up and making biotech ingredients mainstream. He’s got big plans, including proprietary processes and a microbiome studio business unit.

So, what's the takeaway? L'Oréal is dead serious about sustainability, and it's betting big on biotech to get there. This isn't just about beauty; it's about transforming the entire ingredient industry. And if you think this is just another corporate spiel, think again. These folks are in it for the long haul, and they’re bringing some serious science to the table.

PCA SKIN

PCA SKIN introduces Acne Peel and Acne Peel Plus, targeting the main causes of acne with noticeable results in one treatment. These advanced peels, featuring AHABHA and a third-generation retinoid, treat all severities of acne, ensuring effective, safe, and comfortable skin renewal for diverse skin types.

WPP and Coca-Cola topped the 2024 Cannes Lions creative charts, with Coca-Cola winning 17 awards. WPP was named Creative Company of the Year. Heineken and Apple followed in the rankings. The United States was the most creative country. The LIONS Creativity Report highlights impactful creativity driving growth.

Luxury Lifestyle Magazine

Luxury face creams offer the ultimate skincare indulgence, combining high-end ingredients and exquisite packaging for a sensory experience. Top picks include Eve Lom's anti-aging cream, LANEIGE's hydrating moisturizer, EXOSOME's rejuvenating night cream, Jurlique's botanical blend, Ishga's marine-based cream, and IRYE's firming serum. Each promises visible, luxurious results.

Orveda's first U.S. flagship boutique opens on Madison Avenue, offering facials, skin care, and fragrances. The two-story space includes treatment rooms, a lounge, and an immersive fragrance room. Orveda plans further expansion in Paris and the Middle East, with U.S. sales growing 54% last year.

Perfect Corp. has launched the Skincare Pro Aesthetic Simulator, an AI-driven tool for beauty professionals to visualize non-surgical facial treatments. This innovative solution enhances client communication, integrates with CRM systems, and offers flexible subscription plans, revolutionizing personalized beauty care and fostering trust through advanced technology.

Google's Jyotika Prasad discusses the impact of a shortened holiday shopping season, emphasizing the need for agility and data-driven strategies. Google introduced new advertising tools to optimize campaigns using AI, with 80% of customers already leveraging AI-powered products. Retailers aim to build lasting customer relationships through innovative ad solutions.