Sephora Drops Huda From Fall Campaign

Plus: Dove taps Ciara to push skin-positive message

Author

Avinash Duggempudi
August 27, 2025

Skincare Unboxed

Here's what's happening this week in the world of beauty and skincare:
- Sephora sidelines Huda Beauty after TikTok backlash
- Revolution Beauty returns to founders for turnaround
- Dove taps Ciara to push skin-positive message
- Cheryl Cole fronts new Nivea longevity campaign

⏱️How Nécessaire Outpaced Competitors With 47% More Revenue



Nécessaire went into Prime Day with proof that Meta and TikTok were quietly fueling Amazon sales, even when they showed up as “organic.”

Armed with that evidence, they increased spend and beat their peer group with 47% higher revenue. Most teams would’ve cut back and left millions on the table.

👉 Follow Fospha on LinkedIn for data-backed playbooks and real-world learnings from leading retail brands, so you can see exactly how the best are scaling profitably.

📌WEEKLY MUST-KNOWS

RETAIL PARTNERSHIPS
Sephora’s Huda Ultimatum

Sephora removed Huda Beauty from a major fall campaign after founder Huda Kattan posted an antisemitic TikTok, then issued a partial apology. This signals stricter retailer tolerance thresholds for founder conduct and accelerates brand safety reviews tied to creator-led labels. Impacts: Huda Beauty, Sephora vendor ecosystem, and any influencer-fronted brands in prestige retail.

Dove and Ciara remixed The Hokey Pokey into a ‘Drop Your Skinhibitions’ anthem tied to Dove’s Cream Serum anniversary, pushing a skin-positive message. The nostalgia-plus-empowerment playbook targets perception barriers that influence purchase and wardrobe choices for uneven skin. Expect more celebrity-led, values-forward skincare work designed to drive both awareness and conversion.

SKINCARE TRENDS
Vogue Business Launches Beauty Tracker for Market Trends
The new Vogue Business Beauty Tracker provides data-driven insights into the fastest-growing beauty brands, product categories, and consumer trends. For beauty marketers, it’s a valuable tool to benchmark performance, spot rising competitors, and align campaigns with real-time shifts in consumer demand.

🗣️ LEADING VOICES

The link below is an interactive guide on how to nail TikTok based on Jay Hunter & Catalina at Mary Ruth's, fantastic session at eTail™ Boston, where they discussed going from $1 to $40M in one year!

⚡QUICK READS

Cheryl Fronts New Nivea Longevity Campaign: The British singer has been announced as the face of Nivea’s new Cellular Epigenetics Age Rewind Serum – her first public project since October 2024. (More)

Revolution Beauty Ends Sale Process, Brings Back Co-Founders To Lead Turnaround: Revolution Beauty scrapped its sale process, reinstated co-founder Tom Allsworth as CEO, and plans a £15 million equity raise plus new licensing deals. (More)

Yatsen Posts Strong Q2 2025 Growth As Skincare Fuels Revenue And Losses Narrow: Skincare now 53.5% of revenue with gross margin at 78.3%, signaling sustained premium skincare demand and more efficient marketing spend.(More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division