Skincare Unboxed Weekly Newsletter - 01.08.2025

PLUS: How Amazon Ads Boost Orbis Sales by 41%

Author

Priscilla Soedarpo
January 08, 2025 • Estimated Reading Time: 7 minutes

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Welcome to Skincare Unboxed, your go-to newsletter for skincare e-commerce insights. It’s 2025, and we’re kicking things off with fresh ideas to supercharge your campaigns and keep your customers hooked!

Top Reads 🌟

🚀 AppLovin’s Breakout Year
Early data from Fospha shows AppLovin is a top 3 channel for acquiring new customers and the 2nd largest source of paid traffic for some brands.

🛍️ Social Commerce Boom (Hello, TikTok Shop!)
Social commerce is set to hit $80B in the US, with TikTok Shop leading the way with its seamless shopping experience.

📱 Third-Party Sales Channels on the Rise
As disposable incomes are squeezed, shoppers are turning more to Amazon, but also its budget competitors like Temu and Shein. In 2024, Temu quietly became the most downloaded app on the US App Store.

The challenge? Brands still struggle to understand how their advertising on platforms like Meta and TikTok drives demand on third-party sales channels.
(Stay tuned—Fospha is working on a solution for 2025! 👀)

ClickZ is Live at CES—Let’s Spotlight Your Vision🌟

CES 2025 is here, and ClickZ is in action!

As part of our coverage, we’re hosting exclusive interviews with visionary thinkers to spotlight groundbreaking ideas, unveil new innovations, and engage a global audience of decision-makers.

This is your chance to share your vision and connect with a worldwide audience! 👇

Sector Spotlight 🎥

Ubun's strategic partnership with Orbis significantly enhanced brand growth and sales on Amazon. By leveraging Amazon's advertising tools and data analytics, Ubun improved Orbis's new-to-brand customer acquisition, increased sales by 41%, and elevated the NTB customer ratio by 22%, showcasing effective marketing innovation and execution.

L'Oréal's Cell BioPrint, unveiled at CES 2025, offers an innovative solution for personalized skincare analysis. By utilizing proteomics and microfluidic technology, it advises on ingredient efficacy, predicting issues like dark spots. While promising, its consumer debut awaits, prioritizing strategic store rollouts for optimized market positioning.

Maypharm Co., Ltd. launches Hyalmass Aqua-Exosome, a hybrid mesotherapy filler combining hyaluronic acid, exosomes, and PDRN. This revolutionary product enhances skin hydration and regeneration, setting a new industry standard with prefilled syringes and long-term efficacy, demonstrating strategic innovation in dermo-cosmetic advancements.

Amorepacific's 'WANNA-BEAUTY AI' wins a CES 2025 Innovation Award, showcasing innovative AI-driven beauty solutions valuable for marketers. The company partners with Samsung for 'AI Skin Analysis', unveiling cutting-edge technologies that demonstrate strategic industry trends and offer practical marketing insights through advanced image diagnosis and personalized virtual try-ons.

Dr. Shereene Idriss, a prominent dermatologist on TikTok, emphasizes that skin discoloration and hyperpigmentation significantly impact aging. She launched a skincare line addressing this issue, avoiding overhyped ingredients like hyaluronic acid. Her products, based on personal experience and patient needs, offer practical solutions for healthier, more youthful skin.

Influencer Corner 📣

Influencer Marketing in 2025: Where Should Brands Invest?

With over 50% of brands set to increase creator budgets in 2025, the question isn’t if influencer marketing will grow—it’s how brands should allocate these dollars.

Experts emphasize the shift toward scale and centrality in the marketing mix. Brands need to align spending with their goals—whether driving sales or boosting awareness.

Sarah Levinger on LinkedIn: 3 Rules for DTC Success

Timing is everything—especially for DTC brands. Sarah Levinger highlights how delivering incentives at the right moment can make all the difference. 💡

In her recent post, Sarah breaks down the 3️⃣ golden rules of timing that every brand should know.

A small spoiler: Action + reward = happy brain 🧠, reward key behaviors, and… well, you’ll have to read the full post for the rest.

Optimization Hub ⚙️

As e-commerce evolves, growth in 2025 hinges on mastering the basics: clarity, optimization, and personalization. SMART goal-setting ensures campaigns stay focused, while refined website usability and core platform expertise enhance customer experiences. By leveraging deep audience insights and streamlining ad strategies, marketers can prioritize long-term, sustainable growth over fleeting trends, positioning their brands for measurable success.

Retail experts predict the convergence of physical stores and digital innovation, like live shopping, will transform retail by 2025. Physical stores will evolve into interactive experience hubs, integrating omnichannel strategies.

Key tactics include:
- blending digital with in-store journeys
- utilizing AI
- enhancing customer engagement through personalized experience

Influencer Marketing

📍 New York City, NY

Global Marketing

📍 Los Angeles, CA

Marketing & Comms

 📍 Austin, TX, USA

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