Weekly Newsletter - 1.08.2024

Explore the rise of men's skincare, climate-adaptive solutions, Dr.Jart on Amazon, and AI's impact on personalized beauty

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Skincare Unboxed
August 01, 2024 • Estimated Reading Time: 5 minutes

Has your skincare brand started planning to maximize their ROAS for the 2024 holiday season? If not, now is the time. Leveraging high-performing channels like TikTok and Snapchat, which have shown significant ROAS, is crucial. Fospha research also shows that scaling spend in the week leading up to Black Friday can yield an 83% increase in ROAS. A full-funnel marketing strategy, integrating brand building and performance marketing, can drive a 15-20% lift in marketing ROI, as noted by McKinsey.

Investing in upper funnel activities during peak periods like BFCM can provide a competitive edge, as competition is often lower. CeraVe's success on TikTok exemplifies the potential of platform-specific content and influencer marketing. Accurate performance measurement is emphasized by Sam Carter of Fospha in his statement: "B2C marketers struggle to accurately measure performance. This creates a barrier for scaling at an acceptable profit margin. Proper measurement is crucial - particularly during peak when it matters most.” By adopting these data-driven approaches, skincare brands can achieve sustainable growth and navigate the dynamic beauty industry for a longer-term impact than just the BCFM period.

The skincare revolution among U.S. men is here, and it's making serious waves. Usage has surged to 52%, up from a mere 31% two years ago. The charge is being led by younger men who are all about high-end products with clean ingredients. Influencers like Esquire, GQ, and even Dwayne "The Rock" Johnson with his own skincare line, are shaking up the men’s grooming game.

For marketers, this is an exciting opportunity. It's time to tune into what makes men tick when it comes to skincare - hitting the right tone, psychographics, and cultural influences. Platforms like TikTok Shop are your best friends for reaching this vibrant demographic.

Cosmetics Design

Rising global temperatures and weather extremes present significant opportunities for climate-adaptive skin care. Brands like Pour Moi Skincare, Pradas Augmented Skin range, and Ogees are pioneering solutions to protect skin against environmental stressors. Pour Moi Skincare uses GPS technology to tailor routines to specific conditions, addressing issues like dry skin, breakouts, and pollution-induced irritation.

Ingredient companies are also shaking things up to help formulators create next-gen adaptive products. Clariant and Croda are leading the charge with groundbreaking ingredients that offer UV protection and pollution defense. Croda's Geoskincare trend is all about a holistic approach to skincare, echoing the industry's move towards climate-adaptive solutions. This game-changing trend is poised to reshape beauty routines for years to come

Dr. Jart

Dr.Jart, a renowned Korean skincare brand, debuts in the U.S. via Amazon Premium Beauty store. Known for high-performance derma products, Dr.Jart offers instant results and viral social media buzz. Consumers can explore popular products and educational content, benefiting from fast, free shipping for Prime members.

Generative AI is revolutionizing the beauty industry through personalized skincare, virtual try-ons, and AI-driven formulations. Future advancements include hyper-personalization, sustainability, smart beauty devices, AR/VR integration, and AI-enhanced marketing. These innovations promise to transform product development, consumer experience, and marketing strategies in the beauty sector.

Nature Republic, a South Korean cosmetics company, will expand to 200 Costco stores in the U.S. The company will introduce three key products, including the Ginseng Gold Silk Watery Cream. This move aims to strengthen its presence in North America, leveraging the growing demand for Asian beauty products.

American Exchange Group has acquired the skincare brand Indie Lee, aiming to expand its product range and distribution. This acquisition aligns with American Exchange's strategy to strengthen its presence in the beauty sector, following previous acquisitions of NatureWell, Orlando Pita Play, Txtur, and Found Active.