Weekly Newsletter - 11.21.2024

PLUS: Loops expands into lip care – here’s what’s new

Author

Priscilla Soedarpo
November 21, 2024 • Estimated Reading Time: 6 minutes

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SmartSKN

SmartSKN has unveiled the Muilli AI Dermascope, a pioneering portable skin analyzer that marks a significant advancement in personalized skincare. This innovative device, powered by advanced artificial intelligence, offers clinical-level skin diagnostics directly to consumers and skincare professionals. Equipped with 60x magnification and bioimpedance sensors, Muilli analyzes various skin parameters, achieving a 98.3% accuracy rate. This technology, previously exclusive to dermatology clinics, is now accessible to all, setting a new standard in beauty technology.

The Muilli AI Dermascope is not just about diagnostics; it heralds a new era of hyper-personalized skincare. SmartSKN's AI uses data from the device to create K-AI formulations, a skincare line tailored to individual skin profiles. With over 25,000 unique formulations possible, these products address a wide range of skin concerns. Consumers can analyze their skin with Muilli, send the results to SmartSKN's lab, and receive a personalized formula delivered to their door. This adaptive system evolves with each new analysis, ensuring skincare remains aligned with the user's needs.

SmartSKN, in collaboration with Korea's Lillycover, is at the forefront of AI-driven skincare, combining cutting-edge technology with K-Beauty innovation. Their mission is to make personalized skincare accessible, empowering individuals to achieve optimal skin health. As AI personalization becomes mainstream, SmartSKN is leading this transformative journey in skincare.

Joshua Novick on LinkedIn: 💄 𝐋’𝐎𝐫𝐞́𝐚𝐥 🥇 𝐯𝐬. 𝐄𝐬𝐭𝐞̀𝐞 𝐋𝐚𝐮𝐝𝐞𝐫 🥈 & its competitors in the beauty market

L'Oréal leads the beauty industry with $45.7B in revenue, surpassing competitors like Estée Lauder and Shiseido. Despite its size, L'Oréal maintains strong growth, unlike struggling rivals. Puig shows rapid expansion, while Beiersdorf and Coty grow steadily. Estee Lauder and Shiseido face challenges, highlighting industry dynamics.

Loops

Loops, a K-beauty brand, expands into lip care with Dew Cloud Ultra Hydrating Lip and Face Masks. These products offer deep hydration and protection, addressing consumer demand for effective lip care. The launch signifies Loops' commitment to innovation and meeting customer needs for comprehensive skincare solutions.

Brands are gearing up for a mobile-first holiday shopping season, with mobile purchases expected to drive 53% of online sales. Companies like Therabody and Barriere are optimizing their digital experiences, focusing on quick-pay options and streamlined checkout processes to capture the attention of multitasking consumers.

OneSkin

OneSkin, a skincare brand founded by Brazilian scientists, raised $20M in Series A funding led by Selva Ventures. The investment will enhance research on their patented peptide, OS-01, targeting skin aging. This funding supports OneSkin's growth, innovation, and global distribution, merging beauty and wellness for healthier skin.

B2B marketing can benefit from humor, making brands memorable and relatable. By gradually incorporating humor, understanding your audience, and staying current with trends, you can enhance engagement and brand recognition. A strategic, outcome-based approach ensures humor aligns with brand values, fostering creativity and deeper connections with decision-makers.

BiotechXBeautyLabs, a division of Debut, is entering the professional beauty services market with clinically-backed products. Partnering with Formula Fig, they aim to enhance skin health through biotech innovations. This move aligns with the growing demand for scientifically-driven beauty solutions, promising high performance and sustainability in skincare.

Advertisers and creators are enhancing performance on YouTube and Reddit by focusing on authenticity and trust. Reddit users value learning and diverse opinions, while YouTube offers creators new ad partnership tools. Brands can improve engagement by aligning content with user interests, leading to higher conversions and consumer trust.