Weekly Newsletter - 12.12.2024

PLUS: Retinol’s gentle rival, Bakuchiol, projected to reach $17.5M by 2033

Author

Priscilla Soedarpo
December 12, 2024 • Estimated Reading Time: 7 minutes

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Welcome to Skincare Unboxed, your go-to newsletter for skincare e-commerce insights. As the holiday season approaches, we’re here to help your campaigns shine and your sales glow!

Top Read 💫

P.Louise

P.Louise TikTok Live strategy is a masterclass in leveraging real-time shopping to drive sales and build community. The brand’s recent 12-hour live session on TikTok Shop shattered records, generating $2 million in sales and moving over 96,000 products. This success underscores the power of live shopping as a dynamic sales channel, particularly in the beauty industry. Founder Paige Williams has cultivated a robust TikTok following by offering exclusive deals, such as the Makeup Mystery Box and popular items like the Bad Bitch Energy Lip Duo, at significantly reduced prices. This approach not only attracts new customers but also strengthens brand loyalty.

As live shopping gains traction, with TikTok Shop hosting around 5,000 sessions daily—a 64% increase from 2023—brands must adapt to this evolving landscape. The human element reintroduced by live shopping is a game-changer, offering a personal touch that traditional e-commerce lacks. Marketing professionals should note the strategic foresight required to excel in this space, as 2025 is poised to be a pivotal year for live shopping in the UK.

For marketers, the lesson is clear: embrace the immediacy and engagement of live shopping to connect with consumers on a deeper level. P.Louise’s strategy exemplifies how data-driven insights and innovative tactics can transform live shopping into a powerful tool for brand growth and customer engagement.

Curious about how other brands fared this Black Friday? Fospha’s latest report dives into key performance channels, standout strategies, and industry benchmarking data for this peak season. Perfect for digital marketers and eCommerce leaders, it’s packed with actionable insights to contextualize your 2024 results and sharpen your strategy for 2025.

COSMETICS BUSINESS

The Inkey List launches an innovative campaign with an immersive hydrating billboard in Shoreditch, London, promoting skin hydration as essential for health. Visitors can test hydration levels, receive free Hyaluronic Acid Serum, and preview a 2025 product. This strategic move highlights The Inkey List commitment to accessible, jargon-free skincare solutions.

Insights SEO is crucial for niche e-commerce stores to attract targeted traffic and convert visitors. By conducting keyword research, optimizing product descriptions, creating engaging content, prioritizing technical SEO, and leveraging local SEO, specialty retailers can enhance visibility and drive growth. Strategic SEO implementation ensures long-term success in competitive markets.

Bridge Mentorship equips emerging beauty brands with strategic insights for market success. Alumni like Lightsaver, Lion Pose, and Miss Rizos have achieved significant milestones post-program. The initiative emphasizes brand positioning, omnichannel strategies, and investor relations, fostering growth in a competitive industry landscape. Applications for 2025 cohort are open.

Influencer Corner 📣

7 January Sales Marketing Ideas to Maintain Post-Holiday Momentum

Ever wonder how brands like ELEMIS, Tarte Cosmetics, and Sophia Webster turn post-holiday shopping into big wins? We explored how these Attentive customers use SMS to connect with their customers in January—from exclusive VIP offers to targeted bridal campaigns.

Small-scale, big impact: The power of intimate brand activations

From Glossier’s NYC pop-ups to Prada’s flower cart and rhode skin’s photobooths, brands are showing that smaller, in-person experiences can create unforgettable moments.
The key? Personal, accessible activations that leave a lasting impression.

Wishcompany strategic focus on Dear, Klairs during Amazon Prime Day led to remarkable growth. By leveraging Blue Calming Cream as a hero product, employing virtual bundling, and optimizing ad creatives, they achieved significant traffic and sales increases, positioning Dear, Klairs as a standout brand in a competitive market.

AI is transforming retail by enhancing product recommendations and shopping experiences. Retailers like Amazon and Walmart are leveraging AI for personalized marketing, while advertisers explore new digital tactics. Consumers benefit from faster, potentially cheaper shopping. However, careful implementation is crucial to avoid discomfort and ensure strategic success.

Bakuchiol, a natural retinol alternative, is gaining traction in skincare, projected to reach $17.5 million by 2033. Simple Truth Bakuchiol Night Cream exemplifies this trend, offering anti-aging benefits without harsh effects. The market sees innovation with new formulations enhancing bakuchiol efficacy, signaling ongoing growth opportunities.

Ad Age is spotlighting Gen Z innovators reshaping advertising and marketing. Their digital fluency and emphasis on diversity drive industry transformation. The 2025 Gen Zers to Watch list will feature at the NextGen Marketing Summit, highlighting their strategic impact on consumer trends and marketing strategies. Nominations are open until January 31, 2025.

Customer Relations

📍 London, UK

Influencer Partnerships

📍 Indianapolis, IN

Influencer Partnerships

📍 Broomfiled, CO

Marketing & Comms

 📍 Austin, TX, USA

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