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Skincare Unboxed | Brad Pitt's Skincare Brand Had a Fresh Rebranding
Plus, 3D Skin Mapping brings product truth to the surface
Zihan Lyu
July 30, 2025
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Welcome to Skincare Unboxed — your weekly drop of skincare eCommerce trends, campaigns, and category standouts.
Retail’s New Reality 🛍
Retail growth is no longer confined to brand .com websites. Fospha’s newest report shows customers are shopping across a fragmented mix of web, Amazon, and TikTok Shop, and the data proves it.
In their analysis of $176M in ad spend, Fospha’s research found that:
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But the report’s biggest finding? 42% of Amazon sales are influenced by ads on TikTok, Meta, Google, and Snap. Traditional tools miss this impact completely.
To solve this, Fospha built Halo. The report demonstrates how Halo’s daily, full-funnel measurement unifies .com and marketplace performance into a single view, capturing the true cross-channel impact of marketing with Unified ROAS [(Web + Amazon Revenue) / Channel Spend].
👉 Download Fospha’s Halo Report: Measure and Grow .com and Beyond to explore the full data and insights.
Sector Spotlight 🎥
MENOPAUSE BEAUTY TRENDS
Menopause-focused beauty brands are gaining traction by merging wellness and beauty, driven by evolving consumer demand for targeted products. Startups are innovating with specific ingredients and marketing strategies, catering to the $131 billion US menopause wellness market and appealing to 63 million women seeking relief from neglected symptoms. Influencers increasingly drive perimenopause discussions, expanding this market reach.
INNOVATIVE MARKETING TECHNOLOGIES
3D Skin Mapping introduces a breakthrough tool that captures accurate 3D imprints of skin, providing tangible evidence of skincare results. This technology fosters transparency and consumer trust by offering clear, scientific validation of product efficacy.
BRAND REBRANDING
Brad Pitt's skincare brand rebranding to Beau Domaine aims to leverage his authentic age appeal in a crowded beauty market, yet the rebrand lacks dynamics. This transitional opportunity connects with health-conscious consumers desiring natural elegance and scientifically-backed products. Enhanced packaging aligns with eco-friendly initiatives, offering insights for brands emphasizing brand authenticity and sustainability.
Optimization Hub ⚙️
RETAIL INNOVATION
Google's new feature in Chrome displays AI-generated summaries of online store reviews, accessible by tapping an info icon next to the URL. This tool, listing star ratings and summaries, offers consumers a straightforward view of retailer reputations. It's vital for brands to ensure positive Google reviews to influence purchase decisions, as this feature prominently highlights customer feedback during site visits.
DIGITAL MARKETING STRATEGIES
In times of economic uncertainty, maintaining marketing efforts on Pinterest is crucial for long-term success, as the platform reaches a broad, actively shopping audience.
By leveraging awareness campaigns, performance marketing solutions, and AI-driven tools, marketers can optimize engagement with high-intent shoppers while emphasizing value-based messaging to align with changing consumer budgets.