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Oliver Buchannon
Zihan Lyu

Product and Editorial Manager at Contentive

Weekly Newsletter

Peach & Lily Rewrites Influencer Playbook

Sep 10, 2025

•

5 min read

Peach & Lily Rewrites Influencer Playbook

Plus: Soak Up The Sun Like Carlos Alcaraz With ISDIN Sunscreen

Zihan Lyu
Zihan Lyu

Weekly Newsletter

SkinCeuticals’ patent expiry resets vitamin C competition

Sep 3, 2025

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5 min read

SkinCeuticals’ patent expiry resets vitamin C competition

Plus: AI beauty tools go from demo to ROI

Zihan Lyu
Zihan Lyu

Weekly Newsletter

‘Vibe Marketing’ Is Taking Over Beauty. What Is It?

Aug 20, 2025

•

5 min read

‘Vibe Marketing’ Is Taking Over Beauty. What Is It?

Plus, Rhode hits Sephora

Zihan Lyu
Zihan Lyu

Weekly Newsletter

Skincare Unboxed | Dove Moves Menopause Care to Amazon Exclusive

Aug 6, 2025

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5 min read

Skincare Unboxed | Dove Moves Menopause Care to Amazon Exclusive

Plus: Private labels outpace national brands as beauty budgets tighten

Zihan Lyu
Zihan Lyu

Weekly Newsletter

Skincare Unboxed | Brad Pitt's Skincare Brand Had a Fresh Rebranding

Jul 30, 2025

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5 min read

Skincare Unboxed | Brad Pitt's Skincare Brand Had a Fresh Rebranding

Plus, 3D Skin Mapping brings product truth to the surface

Zihan Lyu
Zihan Lyu

Weekly Newsletter

Skincare Unboxed | Rhode Skin's $1B Acquisition Marks Creator-Led Brand Power Surge

Jul 24, 2025

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5 min read

Skincare Unboxed | Rhode Skin's $1B Acquisition Marks Creator-Led Brand Power Surge

Plus, Beauty Retailers Race to Redefine the Rules of Engagement

Zihan Lyu
Zihan Lyu

Weekly Newsletter

Skincare Unboxed | Your skincare brand needs a content library

Jul 16, 2025

•

5 min read

Skincare Unboxed | Your skincare brand needs a content library

Plus, the reinvention of Morphe

Zihan Lyu
Zihan Lyu

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