Peach & Lily Rewrites Influencer Playbook

Plus: Soak Up The Sun Like Carlos Alcaraz With ISDIN Sunscreen

Author

Zihan Lyu
September 10, 2025

Skincare Unboxed

Here's what's happening this week in the world of skincare and beauty marketing: - Peach & Lily’s unbranded launch fuels 5x engagement
- Sephora bets on teencare with Sincerely Yours
- Kora debuts plant-based niacinamide alternative
- Torriden lands 400+ Sephora doors in the US

Peak isn’t won with a last-minute conversion push. Fospha data proves that the strongest brands plan full-funnel, measure what platforms miss, forecast into channels with headroom, and track daily performance with confidence.

The Peak Playbook 2025 distills five lessons from Fospha data, including how Footasylum unlocked +32% blended revenue YoY last BFCM, so you can enter Peak ready to win.
Swipe through for the highlights.

📌WEEKLY MUST-KNOWS

Peach & Lily sent unbranded bottles of its MiniProtein Exosome Bioactive Ampoule to dermatologists, estheticians and chemists, letting results lead before revealing the brand. The campaign delivered 5x higher engagement than prior efforts and drove 1 million impressions within two hours of reveal. Expect more education-first, expert-led seeding as algorithm volatility blunts trend-chasing ROI.

Sephora added Sincerely Yours, a teen-first, Sephora Clean-certified line co-created with dermatologists and a cosmetic chemist, backed by Strand Equity. The brand’s barrier-focused, 4-step system aims to simplify routines for sensitive, developing skin. Retailers are leaning into Gen Z/Gen Alpha entry points and long-term LTV with gentle, dermatologist-aligned systems and mission-led positioning.

Kora Organics introduced Turmeric Glow Drops, a plant-based alternative to niacinamide featuring turmeric, crowberry and birch bark, with COSMOS certification. A brand-run consumer study cites 82% finding it more effective than synthetic niacinamide after a four-year development cycle. Clean-but-clinical substitutes to ubiquitous actives offer differentiation amid niacinamide saturation and sensitivity concerns.

ISDIN and Carlos Alcaraz launched 'The Alcaraz Formula,' a global platform tied to FusionWater MAGIC, billed as the only sunscreen co-created with an elite athlete. The program activates across the US, Latin America and Spain, reframing sun protection as performance gear while driving skin cancer prevention awareness. Athlete-led co-creation can unlock credible sports partnerships and new usage occasions for SPF.

⚡QUICK READS

Torriden Officially Enters Sephora US: K-beauty brand Torriden hit 400+ Sephora US doors with 5D Hyaluronic Acid tech and a SoHo pop-up, escalating competition for hydration-first shelf space.(More)

Mizon Launches 7 Vegan Peptide Booster Serum: Global debut adds a vegan peptide booster to anti-aging arsenals, creating room for peptide education and clean claims in crowded serums.(More)

The New Alchemy Of Luxury Skincare: Luxury players fuse biotech longevity actives with refill systems, signaling performance plus sustainability as table stakes for premium pricing.(More)

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