Skincare Unboxed | Forget Retinol—Timebeam’s NAD Booster May Be the New Skincare Flex

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Sector Spotlight 🎥

BEAUTY INNOVATION TRENDS

Timebeam Beauty Launches NAD Booster Skincare Fusing Wellness and Luxury Design

Timebeam Beauty enters the market blending beauty and wellness by focusing on NAD boosters in both topical and ingestible products, signaling a shift toward holistic skin longevity solutions. Founded by Dr. Lamees Hamdan, the brand targets an emerging segment of consumers seeking cellular-level efficacy. Marketers should note the projected $1–$4 million first-year sales and the innovative direct-to-consumer eCommerce launch strategy.

SUSTAINABLE INNOVATION

Oceanium Crafts Food, Skincare, and Ink From Regeneratively Farmed Premium Seaweed

Oceanium’s use of regeneratively farmed seaweed to develop food, skincare, and ink products presents a viable path toward both sustainable consumer goods and climate action. Marketers should note the growing multi-billion-pound opportunity in green product segments and the rising consumer demand for eco-conscious brands.

PHARMACEUTICAL EXPANSION

Acrux Launches New Acne Gel For US Pediatric Skincare Market

Acrux’s launch of Dapsone 7.5 Gel, targeting pediatric acne, marks the company’s entry into the US pharmaceutical market, leveraging TruPharma’s distribution expertise. For marketing professionals, this move illustrates a rising demand for specialized, targeted skincare solutions and potential growth in segmented healthcare markets. Marketers should recognize opportunities in pediatric and niche dermatology products, which now attract increased investor and consumer attention.

BEAUTY PRODUCT LAUNCH

Experience Clean, Luxurious Skincare With MARK Los Angeles E.Q. Discovery Set

MARK Los Angeles’ E.Q. Discovery Set offers travel-size versions of four core skincare products, formulated with plant-based actives and free from common irritants, to address redness and blemishes while supporting clean beauty standards. Clinical results report 85% of users experience smoother skin in six weeks, underscoring market relevance for transparency-driven beauty consumers and eCommerce strategies targeting ingredient-conscious segments.

BEAUTY MARKET TRENDS

Personalized DNA-Based Skin Care Market Soars Toward $13.01 Billion by 2031

The DNA-based skin care market is projected to grow from $8.97 billion in 2024 to $13.01 billion by 2031, driven by consumer demand for personalized, genetic-driven solutions and regulatory support, especially in North America. Marketers should note the dominance of creams (53% market share), the strength of offline channels (69%), and rising influence of social media and affordability in genetic testing as key strategic levers. Understanding these trends is essential for crafting targeted campaigns and product strategies in this rapidly evolving, data-driven sector.

INNOVATIVE BEAUTY TECHNOLOGIES

Debenhams Unveils Virtual Try-On Tech as Beauty Retail Goes Digital

Debenhams is adopting AI and AR-powered virtual try-ons to boost customer engagement and simulate in-store experiences—an essential strategy in a digital-first, post-store landscape. Wonderskin’s $50 million investment and viral growth further emphasize the importance of immersive marketing and social buzz in eCommerce beauty. Kérastase’s experiential Soho pop-up exemplifies how legacy brands actively attract Gen Z and reinforce loyalty through interactive physical activations.

CAMPAIGN HIGHLIGHT

Supergoop and Liza Koshy Launch Year-Round SPF Feel Super Campaign

Supergoop’s Feel Super campaign with Liza Koshy leverages influencer partnership and product storytelling to position SPF as a year-round necessity and emotional confidence booster. Marketers can draw actionable insights from its alignment of product benefits with lifestyle messaging and the strategic use of multi-channel eCommerce distribution.

Influencer Corner 📣

Optimization Hub ⚙️

COMMERCE MEDIA EVOLUTION

Commerce Media Growth Accelerates as New Players Redefine Retail Advertising Spaces

Retail media remains dominated by Amazon, with new entrants and intermediaries like DoorDash and Instacart gaining incremental share through programmatic partnerships and post-purchase ad formats. Tariffs add uncertainty but are unlikely to dampen overall retail media ad spend, prompting diversification in ad inventory and targeting methods. Marketers should monitor evolving buying behaviors and partnerships, especially as financial players introduce fresh transaction-based targeting opportunities.

MARKETING OPTIMIZATION

Structure Google Ads by Keyword Themes, Not Buyer Personas, for Clarity

Organize Google Ads campaigns by keyword themes rather than buyer personas to maximize data density and improve automated bidding performance; splitting by persona dilutes campaign data and degrades results. Customize ad messaging within keyword-themed ad groups to address varying personas, and use distinct landing pages only when product differences justify it. This data-focused approach simplifies management and ensures higher eCommerce campaign effectiveness.

INNOVATIVE AD SOLUTIONS

PayPal Introduces Offsite Ads Leveraging Real Purchase Data for Targeted Campaigns

PayPal’s Offsite Ads leverages actual transaction data to give marketers more precise cross-merchant audience targeting across premium digital channels, surpassing traditional cookie-based or contextual methods. This new approach provides actionable insights for optimizing media spend and campaign performance. Publicis Media’s participation signals immediate access for brands seeking to refine their eCommerce advertising strategies.