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Oliver Buchannon
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed | Rhode Escapes to a European Beach Club for the Summer

Jul 9, 2025

•

6 min read

Skincare Unboxed | Rhode Escapes to a European Beach Club for the Summer

Plus, "Main Character Energy" Dominates Summer Beauty Trends

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed | Alicia Yoon didn’t chase virality — and won

Jul 2, 2025

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4 min read

Skincare Unboxed | Alicia Yoon didn’t chase virality — and won

Plus, Zabalafin Hydrogel shows early promise in Phase 2 trials

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed | Can brand still win in a market built for ROAS?

Jun 25, 2025

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6 min read

Skincare Unboxed | Can brand still win in a market built for ROAS?

Plus, SEEN Hair Care shows why your haircare may be hurting your skin

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed | Skincare Meets AI: VivaTech Unveils the Future of Beauty Tech

Jun 18, 2025

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5 min read

Skincare Unboxed | Skincare Meets AI: VivaTech Unveils the Future of Beauty Tech

Plus, why inflammation-fighting formulas are the wellness frontier marketers can’t ignore.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed | How Brand Spend Is Driving Higher AOV in Beauty

Jun 11, 2025

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5 min read

Skincare Unboxed | How Brand Spend Is Driving Higher AOV in Beauty

Plus, L'Oréal strengthens its premium skincare play with a Medik8 acquisition.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed |📉 Why Most Beauty Brands Misread YouTube’s True ROI

Jun 4, 2025

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5 min read

Skincare Unboxed |📉 Why Most Beauty Brands Misread YouTube’s True ROI

Plus, what Dior’s creative shift teaches skincare leaders

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed | This Google Ad Shift Is Fueling Beauty Brand Booms

May 28, 2025

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5 min read

Skincare Unboxed | This Google Ad Shift Is Fueling Beauty Brand Booms

Plus, this brand is turning post-sun care into a year-round premium category.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed | Inside Bubble Skincare’s Gen Z Scholarship Strategy

May 21, 2025

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5 min read

Skincare Unboxed | Inside Bubble Skincare’s Gen Z Scholarship Strategy

Plus, vegan beauty is set to double by 2033—here’s how to market for what’s next.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed | Forget Retinol—Timebeam’s NAD Booster May Be the New Skincare Flex

May 14, 2025

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7 min read

Skincare Unboxed | Forget Retinol—Timebeam’s NAD Booster May Be the New Skincare Flex

Plus, seaweed-powered skincare and sustainable ink signal green beauty’s rise.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed | How AI and Longevity Science Are Rewriting the Skincare Playbook

May 7, 2025

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7 min read

Skincare Unboxed | How AI and Longevity Science Are Rewriting the Skincare Playbook

Plus, Tiffani Carter of Pattern Beauty shares what brands must do to stay relevant in influencer 3.0.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed | Vaseline Goes Gaming: Skincare Meets the Metaverse

Apr 30, 2025

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7 min read

Skincare Unboxed | Vaseline Goes Gaming: Skincare Meets the Metaverse

Plus: The aesthetics boom is creating new whitespace for messaging and retention.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed | Walmart’s Beauty Bars Redefine In-Store Skincare Experiences

Apr 23, 2025

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6 min read

Skincare Unboxed | Walmart’s Beauty Bars Redefine In-Store Skincare Experiences

Plus: Lumenis proves lasers can now work across all skin types.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed | Don’t Put All Your Eggs in One Channel

Apr 16, 2025

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8 min read

Skincare Unboxed | Don’t Put All Your Eggs in One Channel

Plus, Harry’s brand refresh leans into simplicity and trust.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed | 🧠 Outthink Last Click Attribution

Apr 9, 2025

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22 min read

Skincare Unboxed | 🧠 Outthink Last Click Attribution

Plus, CeraVe’s global partnership that’s changing access to dermatology.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed | Shoptalk in Five Headlines 🖐️

Apr 2, 2025

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10 min read

Skincare Unboxed | Shoptalk in Five Headlines 🖐️

Plus... SKKN Now Lives Inside SKIMS

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed Newsletter | Augustinus Bader’s SPF Drops—With a Twist

Mar 26, 2025

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10 min read

Skincare Unboxed Newsletter | Augustinus Bader’s SPF Drops—With a Twist

Plus... Neurocosmetics and biohacking are trending.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed Newsletter | 🚀 Fospha’s SXSW Masterclass Secrets—Winning Strategies Revealed

Mar 19, 2025

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8 min read

Skincare Unboxed Newsletter | 🚀 Fospha’s SXSW Masterclass Secrets—Winning Strategies Revealed

Plus... the TikTok Shop strategy reshaping beauty marketing

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed Newsletter | Live From SXSW 📍

Mar 12, 2025

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8 min read

Skincare Unboxed Newsletter | Live From SXSW 📍

Plus, Slugging Might Be Doing More Harm Than Good

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed Newsletter | What Every eCommerce Leader Was Talking About at eTail West

Mar 5, 2025

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7 min read

Skincare Unboxed Newsletter | What Every eCommerce Leader Was Talking About at eTail West

Plus, L'Oréal and CVS lead a new sun safety initiative.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed Newsletter | Your Amazon Strategy is Missing THIS 🔎

Feb 27, 2025

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7 min read

Skincare Unboxed Newsletter | Your Amazon Strategy is Missing THIS 🔎

Plus, Gillian Anderson Joins L’Oréal—What It Means for Beauty

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed Newsletter | Glow Up for the New Season

Feb 19, 2025

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8 min read

Skincare Unboxed Newsletter | Glow Up for the New Season

Plus, ANUA is making waves in the U.S. beauty market

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed Newsletter | Cupid’s Playbook for Winning Valentine’s Day Sales

Feb 12, 2025

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8 min read

Skincare Unboxed Newsletter | Cupid’s Playbook for Winning Valentine’s Day Sales

Plus, BeReal meets beauty marketing—Avène’s new approach is turning heads

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed | Weekly Newsletter | 02.06.2025

Feb 6, 2025

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11 min read

Skincare Unboxed | Weekly Newsletter | 02.06.2025

Plus, the beauty brands winning with eco-conscious marketing

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed Weekly Newsletter - 01.30.2025

Jan 30, 2025

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8 min read

Skincare Unboxed Weekly Newsletter - 01.30.2025

Plus, Estée Lauder’s AI is reshaping personalization in beauty marketing

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Beauty in the Amazon Age: Navigating the Measurement Maze

Jan 28, 2025

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3 min read

Beauty in the Amazon Age: Navigating the Measurement Maze

Unpacking Amazon's role in US beauty sales, the measurement challenges for brands, and strategies for CMOs to drive growth.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
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