• Skincare Unboxed
  • Posts
  • Skincare Unboxed | Inside Bubble Skincare’s Gen Z Scholarship Strategy

Skincare Unboxed | Inside Bubble Skincare’s Gen Z Scholarship Strategy

Plus, vegan beauty is set to double by 2033—here’s how to market for what’s next.

To ensure you continue receiving our newsletters, please add [email protected] to your contact list!

Welcome to Skincare Unboxed — your weekly drop of skincare eCommerce trends, campaigns, and category standouts.

Only Got A Minute? ⌚️

For many finance teams, brand has become shorthand for expensive campaigns with little proven impact. The result= when budgets tighten, brand is often the first to be cut.

Marketers know this is a mistake, but they don’t have the data to prove it - until now.

🔐 Fospha’s latest research uses Bayesian network modelling to uncover the causal relationship between brand spend and commercial outcomes like conversions and AOV.

🍸 Meet us at The Lead Summit - drinks on us

ClickZ Media is hosting an informal drinks reception on 29 May at 4:30 PM, just a short walk from The Lead Summit venue—somewhere stylish in NYC’s FiDi district.

Expect bold conversation, sharp minds, and good wine—no speeches, no badge scans. Just the people driving the future of commerce.

🔒 Limited spots – Exact location revealed after RSVP

Sector Spotlight 🎥

BRAND EMPOWERMENT INITIATIVE

Cosmetics Business

Bubble Skincare’s Face The Future scholarship program provides financial awards of up to $7,500 to 21 students in the US, rewarding those who exemplify authenticity, creativity, and community engagement. Marketers should note this leverages brand values, deepens customer loyalty, and builds ambassador-driven advocacy.

BEAUTY MARKET TRENDS

Beauty brands must address rising consumer expectations for transparency, sustainability, and tailored experiences by using minimalistic and eco-friendly packaging, integrating AI for product customization, and adopting resilient, regionally diversified supply chains amid geopolitical disruptions. These approaches are crucial for maintaining competitiveness and consumer trust in a rapidly evolving market.

HOLISTIC COMMERCE INTEGRATION

Amazon is merging its health and beauty offerings, targeting over 100 million monthly shoppers by streamlining product access and introducing programs like Skin Care Plus for dermatologist-approved recommendations. The company is integrating AI-powered tools for trend discovery and decision support, creating direct opportunities for marketers seeking higher customer engagement and value delivery.

BEAUTY MARKET TRENDS

The global vegan beauty products market is projected to double from $16.7 billion in 2024 to $34.3 billion by 2033, fueled by rising ethical consumerism, clean-label demand, and digital eCommerce growth. Marketers must prioritize sustainable packaging, plant-based formulas, and transparency to engage younger, values-driven consumers. Established brands’ scale and loyalty present high barriers to entry.

Influencer Corner 📣

"42% of Amazon sales are driven by non Amazon paid media" | Lee Arthur

"Sixty per cent of many e-commerce revenues still come from new customers each year. Yet the top 10 per cent of shoppers often drive more than half of sales. " Jake Pasini

Two of my favorite quotes from the eTail Connect conference. Thanks to all involved for great learnings and insights, with fantastic speakers, and Fospha sponsoring our sunny lunch! I met some awesome people, on top of their game... who understand in detail, the complexity and difficulty of delivering brand and retail experiences in a unified way, profitably.

Optimization Hub ⚙️

RETAIL MEDIA INNOVATION

Retail media networks are gaining traction as vital, ROI-driven channels for brands seeking precise attribution and measurable sales results, supported by first-party data integration and AI-powered campaign optimization. These advancements offer performance transparency, efficient targeting, and closed-loop measurement—especially amid economic uncertainty and shifting digital-physical retail dynamics. Marketing professionals must leverage these trends to maximize accountability and campaign effectiveness.

INNOVATIVE SHOPPING TECHNOLOGIES

Google’s integration of AI across Gemini-powered shopping, agentic checkout, and virtual try-on capabilities marks a decisive shift in eCommerce personalization, driving immediate value for marketers through tailored recommendations, automated purchasing, and dynamic product visualization. These advancements support enhanced customer engagement and conversion across digital retail channels.

How radiant was this week’s edition?

Login or Subscribe to participate in polls.