Skincare Unboxed
Posts
Skincare Unboxed | Rhode Skin's $1B Acquisition Marks Creator-Led Brand Power Surge

Skincare Unboxed | Rhode Skin's $1B Acquisition Marks Creator-Led Brand Power Surge

Plus, Beauty Retailers Race to Redefine the Rules of Engagement

Zihan Lyu
July 24, 2025

Subscribe | Forward | Follow

To ensure you continue receiving our newsletters, please add [email protected] to your contact list!

Welcome to Skincare Unboxed — your weekly drop of skincare eCommerce trends, campaigns, and category standouts.

Attribution Angle 🎯

The Biggest Mistake This Agency Sees 😬 | Jamie Bolton

Dan Sava from Neon Growth breaks down why so many brands are trapped in a cycle of over-investing in bottom-of-funnel (BOF) tactics.

The root cause? Overreliance on Last Click attribution — a model that ignores how awareness and consideration channels influence the final conversion. When only the last interaction gets credit, BOF looks like the hero. But it’s a distorted view that leads to skewed budgets and missed growth opportunities.

To truly grow, marketers need clarity across the full customer journey. That means measuring impact at every stage — from brand discovery to final conversion — and understanding how channels work together, not in isolation.

👉 Ready to measure the full funnel and grow?

Sector Spotlight 🎥

DIGITAL MARKETING STRATEGIES

Inside Beauty’s Digital Hype Chase

Beauty brands must adopt multi-tiered marketing strategies to maintain relevance in an online-driven market.

Successful approaches balance digital engagement across platforms such as TikTok, integrating influencer, user-generated, and employee content to build authentic community connections. Real-world experiences like pop-ups enhance digital impact and foster consumer loyalty.

BEAUTY MARKET TRENDS

Beauty Retailers Race to Redefine the Rules of Engagement

The beauty retail landscape, driven by an anticipated surge in online beauty sales from 26% in 2024 to over 30% by 2030, demands a rethink of engagement strategies. With online marketplaces and platforms like TikTok Shop tightening competition, specialty retailers must innovate to differentiate their offerings amidst blurred channels and fierce pricing wars. Understanding these shifts is crucial for marketers seeking to navigate and capitalize on evolving consumer behaviors and industry trends.

BEAUTY MARKET TRENDS

Rhode Skin's $1B Acquisition Marks Creator-Led Brand Power Surge

Rhode Skin's $1 billion acquisition by e.l.f. Beauty marks a pivotal shift in the creator-led brand landscape, highlighting the growing significance of influencers in brand valuation. This strategic move underscores the unmatched authenticity and influence creators wield in digital marketing, making them crucial to brand growth and community building. With creators now integral to brand strategy, marketers must prioritize creator partnerships to harness cultural relevance and market potential.

BEAUTY MARKET TRENDS

NAD Renewing Eye Cream Enhances Radiance with Targeted Nighttime Treatment

Aramore's NAD Renewing Eye Cream uniquely targets under-eye fatigue with a nighttime formula incorporating NAD precursors to improve skin's radiance and longevity. This innovation in skincare reflects a growing trend toward biologically-driven beauty solutions, appealing to consumers seeking effective, long-term benefits.

The industry's focus on encapsulation technology enhances the delivery and potency of active ingredients, providing brands with strategic insights into opportunities in skincare advancements.

Optimization Hub ⚙️

RETAIL ANALYTICS

AI and First-Party Data Transform In-Store Retail Media Measurement

Leveraging AI and first-party data revolutionizes in-store retail media measurement, enabling precise targeting and actionable insights. Marketers now have the tools to analyze shopper engagement with campaigns, directly connecting them to sales and refining strategies in real time. With the integration of advanced analytics, marketers can optimize the full customer journey, making in-store media more strategic and effective.

ECOMMERCE MARKETING

Weekly Checklist to Optimize Google Ads for eCommerce Brands

The weekly Google Ads audit checklist offers eCommerce marketers a structured, detailed approach to optimizing ad accounts, monitoring core performance metrics, and addressing disapproved products. By focusing on various performance levels and time frames, marketers can identify and address trends, ensuring efficient budget allocation and better campaign results.