Skincare Unboxed Weekly Newsletter - 01.16.2025

Highlights from CES 2025

EVENT DEBRIEF
CES 2025: Measurement Takes Center Stage
By Rory Sale, Fospha

At CES 2025, I joined industry leaders from Amazon Ads, Walmart Connect, TikTok, Pinterest, Snap, and many other leading tech companies to explore the latest innovations and insights. A key theme stood out: measurement has moved to the forefront of advertising discussions, with AI accelerating our ability to address growing privacy concerns.

My Key Takeaways:

• Restoring the Value Exchange: Privacy challenges are reshaping the internet’s core model. AI bridges the gap by enabling performance measurement while safeguarding user data.

• Storytelling That Resonates: Engaging, tailored stories foster stronger connections. Meet your audience where they are for maximum impact.

• Retail Media’s Surge: Amazon’s Retail Connect underscores retail media’s rapid growth. The challenge? Comparing cross-channel performance effectively.

• Privacy & ROI: New tracking limits complicate proving ROI. AI-driven tools offer accurate, privacy-compliant measurement.

• Simplifying Martech: The fragmented digital ad landscape demands clarity. AI streamlines processes with user-friendly, jargon-free solutions. AI-powered tools make it easier to deliver clear, jargon-free solutions.

Unlock Smarter Marketing: Explore how Fospha’s data-driven solutions help you measure, optimize, and grow. Visit Fospha today.

Sector Spotlight 🎥

MARKETING INSIGHTS
Elemis Pro-Collagen Marine Cream Celebrates 21 Years of Beauty Innovation

SKINCARE ESSENTIALS
Winter Calls For Luxurious Barrier Repair Creams Boosting Skin Health

Barrier repair creams address winter skin damage by fortifying the skin barrier, crucial for moisture retention and defense against pollutants. Rising consumer awareness drives demand for these products, emphasizing simplicity in skincare routines with hydrating ingredients like ceramides and hyaluronic acid.

SKINCARE INNOVATION
Dermalogica's New Cream Promises Luxurious Recovery for Stressed, Aging Skin

Dermalogica's Multivitamin Power Recovery Cream demonstrates the effectiveness of ingredient-led marketing by highlighting its blend of vitamins and peptides to combat dryness, wrinkles, and free radical damage. Its positioning emphasizes skincare solutions for firmness and hydration, appealing to consumers seeking advanced anti-aging products.

At $95, the product’s premium pricing aligns with its distribution strategy across high-visibility platforms like Dermalogica’s website, Ulta Beauty, and Sephora. For e-commerce marketers, this showcases the importance of emphasizing product benefits, leveraging distribution partnerships, and maintaining consistent messaging to drive sales in a competitive skincare market.

MARKETING CAMPAIGNS
Dove's Luxurious Campaign Captures Joyful Elegance of Unready Moments

Dove's new campaign, created by Ogilvy, promotes the Beauty Bar by celebrating the joy of unwinding. Titled "Unready for Anything," it captures the essence of washing away the day's events following celebrations. The initiative emphasizes authentic beauty and experiences, resonating with consumers through strategic media placements.

RETAIL EXPANSION
Naples Soap Company Brings Luxurious Coastal Products to Atlanta Showroom

Naples Soap Company partners with Ivystone to expand its presence in the AmericasMart showroom in Atlanta, showcasing over 600 natural body and hair care products. This strategic move aligns with their goal to enhance market reach and deliver premium, natural offerings, benefiting both retailers and marketing professionals.

Influencer Corner 📣

Netflix is obsessively marketing Squid Game’s new season

NNetflix’s Squid Game: The Challenge marketing taps into a goldmine of timely collaborations and limited-edition products. From Puma’s green tracksuit-inspired collection to Squid Game-themed Crocs and Johnnie Walker bottles, every partnership feeds into the show’s cultural momentum.

The takeaway for marketers: Timely, creative collaborations and exclusive product drops can capture customer excitement and amplify demand. Whether it’s Squid Game-inspired skincare or themed wontons, the key is to align your brand with trends while they’re hot.

Optimization Hub ⚙️

SOCIAL COMMERCE
Boost Brand Visibility with X for Sophisticated Male Audience Engagement

X offers unique promotional opportunities for ecommerce brands, benefiting from fewer competitors and a focus on news. With a large male audience, SMBs can leverage X's algorithm, favoring smaller brands. Though not as profitable as TikTok or Meta, X excels in news-focused niches with innovative selling features.

DIGITAL MARKETING
Top B2B Digital Marketing Strategies for Unprecedented Business Growth

In B2B e-commerce marketing, strategic foresight is key to success. Digital channels like pay-per-click (PPC) and email marketing deliver high ROI, making them essential for engaging potential clients. Knowing your audience through tools like Semrush’s Market Explorer enables tailored strategies that convert prospects into loyal customers.

A fast, user-friendly website enhances conversions, while a strong content strategy—blogs, webinars, and more—builds trust and guides buyers. SEO boosts visibility through relevant keywords, and PPC drives targeted traffic. Social media, particularly LinkedIn, and webinars aid lead capture. Finally, tools like Traffic Analytics ensure continuous optimization and an analytical edge in this dynamic market.

Job Board 👩‍💻