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Weekly Newsletter

The 3 Moves That Decide Who Wins Peak 2025

Oct 9, 2025

•

5 min read

The 3 Moves That Decide Who Wins Peak 2025

Plus: How Rhode’s instant success at Sephora is changing the wider beauty industry

Avinash Duggempudi
Avinash Duggempudi

Weekly Newsletter

Sephora Drops Huda From Fall Campaign

Oct 1, 2025

•

6 min read

Sephora Drops Huda From Fall Campaign

Plus: Kim K shuts down SKKN

Avinash Duggempudi
Avinash Duggempudi

Weekly Newsletter

Kim Kardashian Shutters SKKN, Strategy Reset

Sep 24, 2025

•

6 min read

Kim Kardashian Shutters SKKN, Strategy Reset

Plus: Injectables shift to skin quality as Allergan scales SKINVIVE

Avinash Duggempudi
Avinash Duggempudi

Weekly Newsletter

Suave Bets Big On Sensitive Skin

Sep 17, 2025

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6 min read

Suave Bets Big On Sensitive Skin

Plus: Why last click undervalues channel revenue by over 90%?

Avinash Duggempudi
Avinash Duggempudi

Weekly Newsletter

Peach & Lily Rewrites Influencer Playbook

Sep 10, 2025

•

5 min read

Peach & Lily Rewrites Influencer Playbook

Plus: Soak Up The Sun Like Carlos Alcaraz With ISDIN Sunscreen

Zihan Lyu
Zihan Lyu

Weekly Newsletter

SkinCeuticals’ patent expiry resets vitamin C competition

Sep 3, 2025

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5 min read

SkinCeuticals’ patent expiry resets vitamin C competition

Plus: AI beauty tools go from demo to ROI

Zihan Lyu
Zihan Lyu

Weekly Newsletter

Sephora Drops Huda From Fall Campaign

Aug 27, 2025

•

5 min read

Sephora Drops Huda From Fall Campaign

Plus: Dove taps Ciara to push skin-positive message

Avinash Duggempudi
Avinash Duggempudi

Weekly Newsletter

‘Vibe Marketing’ Is Taking Over Beauty. What Is It?

Aug 20, 2025

•

5 min read

‘Vibe Marketing’ Is Taking Over Beauty. What Is It?

Plus, Rhode hits Sephora

Zihan Lyu
Zihan Lyu

Weekly Newsletter

Skincare Unboxed | SKIN Bets On Consumables

Aug 14, 2025

•

6 min read

Skincare Unboxed | SKIN Bets On Consumables

Plus: Clinique tests Amazon Mexico to accelerate marketplace growth

Avinash Duggempudi
Avinash Duggempudi

Weekly Newsletter

Skincare Unboxed | Dove Moves Menopause Care to Amazon Exclusive

Aug 6, 2025

•

5 min read

Skincare Unboxed | Dove Moves Menopause Care to Amazon Exclusive

Plus: Private labels outpace national brands as beauty budgets tighten

Zihan Lyu
Zihan Lyu

Weekly Newsletter

Skincare Unboxed | Brad Pitt's Skincare Brand Had a Fresh Rebranding

Jul 30, 2025

•

5 min read

Skincare Unboxed | Brad Pitt's Skincare Brand Had a Fresh Rebranding

Plus, 3D Skin Mapping brings product truth to the surface

Zihan Lyu
Zihan Lyu

Weekly Newsletter

Skincare Unboxed | Rhode Skin's $1B Acquisition Marks Creator-Led Brand Power Surge

Jul 24, 2025

•

5 min read

Skincare Unboxed | Rhode Skin's $1B Acquisition Marks Creator-Led Brand Power Surge

Plus, Beauty Retailers Race to Redefine the Rules of Engagement

Zihan Lyu
Zihan Lyu

Weekly Newsletter

Skincare Unboxed | Your skincare brand needs a content library

Jul 16, 2025

•

5 min read

Skincare Unboxed | Your skincare brand needs a content library

Plus, the reinvention of Morphe

Zihan Lyu
Zihan Lyu

Weekly Newsletter

Skincare Unboxed | Rhode Escapes to a European Beach Club for the Summer

Jul 9, 2025

•

6 min read

Skincare Unboxed | Rhode Escapes to a European Beach Club for the Summer

Plus, "Main Character Energy" Dominates Summer Beauty Trends

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed | Alicia Yoon didn’t chase virality — and won

Jul 2, 2025

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4 min read

Skincare Unboxed | Alicia Yoon didn’t chase virality — and won

Plus, Zabalafin Hydrogel shows early promise in Phase 2 trials

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed | Can brand still win in a market built for ROAS?

Jun 25, 2025

•

6 min read

Skincare Unboxed | Can brand still win in a market built for ROAS?

Plus, SEEN Hair Care shows why your haircare may be hurting your skin

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed | Skincare Meets AI: VivaTech Unveils the Future of Beauty Tech

Jun 18, 2025

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5 min read

Skincare Unboxed | Skincare Meets AI: VivaTech Unveils the Future of Beauty Tech

Plus, why inflammation-fighting formulas are the wellness frontier marketers can’t ignore.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed | How Brand Spend Is Driving Higher AOV in Beauty

Jun 11, 2025

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5 min read

Skincare Unboxed | How Brand Spend Is Driving Higher AOV in Beauty

Plus, L'Oréal strengthens its premium skincare play with a Medik8 acquisition.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed |📉 Why Most Beauty Brands Misread YouTube’s True ROI

Jun 4, 2025

•

5 min read

Skincare Unboxed |📉 Why Most Beauty Brands Misread YouTube’s True ROI

Plus, what Dior’s creative shift teaches skincare leaders

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed | This Google Ad Shift Is Fueling Beauty Brand Booms

May 28, 2025

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5 min read

Skincare Unboxed | This Google Ad Shift Is Fueling Beauty Brand Booms

Plus, this brand is turning post-sun care into a year-round premium category.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed | Inside Bubble Skincare’s Gen Z Scholarship Strategy

May 21, 2025

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5 min read

Skincare Unboxed | Inside Bubble Skincare’s Gen Z Scholarship Strategy

Plus, vegan beauty is set to double by 2033—here’s how to market for what’s next.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed | Forget Retinol—Timebeam’s NAD Booster May Be the New Skincare Flex

May 14, 2025

•

7 min read

Skincare Unboxed | Forget Retinol—Timebeam’s NAD Booster May Be the New Skincare Flex

Plus, seaweed-powered skincare and sustainable ink signal green beauty’s rise.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed | How AI and Longevity Science Are Rewriting the Skincare Playbook

May 7, 2025

•

7 min read

Skincare Unboxed | How AI and Longevity Science Are Rewriting the Skincare Playbook

Plus, Tiffani Carter of Pattern Beauty shares what brands must do to stay relevant in influencer 3.0.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed | Vaseline Goes Gaming: Skincare Meets the Metaverse

Apr 30, 2025

•

7 min read

Skincare Unboxed | Vaseline Goes Gaming: Skincare Meets the Metaverse

Plus: The aesthetics boom is creating new whitespace for messaging and retention.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Skincare Unboxed | Walmart’s Beauty Bars Redefine In-Store Skincare Experiences

Apr 23, 2025

•

6 min read

Skincare Unboxed | Walmart’s Beauty Bars Redefine In-Store Skincare Experiences

Plus: Lumenis proves lasers can now work across all skin types.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
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