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‘Vibe Marketing’ Is Taking Over Beauty. What Is It?

‘Vibe Marketing’ Is Taking Over Beauty. What Is It?

Plus, Rhode hits Sephora

Zihan Lyu
Zihan Lyu
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Skincare Unboxed | SKIN Bets On Consumables

Skincare Unboxed | SKIN Bets On Consumables

Plus: Clinique tests Amazon Mexico to accelerate marketplace growth

Avinash Duggempudi
Avinash Duggempudi
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Skincare Unboxed | Dove Moves Menopause Care to Amazon Exclusive

Skincare Unboxed | Dove Moves Menopause Care to Amazon Exclusive

Plus: Private labels outpace national brands as beauty budgets tighten

Zihan Lyu
Zihan Lyu
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Skincare Unboxed | Brad Pitt's Skincare Brand Had a Fresh Rebranding

Skincare Unboxed | Brad Pitt's Skincare Brand Had a Fresh Rebranding

Plus, 3D Skin Mapping brings product truth to the surface

Zihan Lyu
Zihan Lyu
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Skincare Unboxed | Rhode Skin's $1B Acquisition Marks Creator-Led Brand Power Surge

Skincare Unboxed | Rhode Skin's $1B Acquisition Marks Creator-Led Brand Power Surge

Plus, Beauty Retailers Race to Redefine the Rules of Engagement

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Skincare Unboxed | Your skincare brand needs a content library

Skincare Unboxed | Your skincare brand needs a content library

Plus, the reinvention of Morphe

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Skincare Unboxed | Rhode Escapes to a European Beach Club for the Summer

Skincare Unboxed | Rhode Escapes to a European Beach Club for the Summer

Plus, "Main Character Energy" Dominates Summer Beauty Trends

Sophie Bruxner-Randall
Sophie Bruxner-Randall
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Skincare Unboxed | Alicia Yoon didn’t chase virality — and won

Skincare Unboxed | Alicia Yoon didn’t chase virality — and won

Plus, Zabalafin Hydrogel shows early promise in Phase 2 trials

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Skincare Unboxed | Can brand still win in a market built for ROAS?

Skincare Unboxed | Can brand still win in a market built for ROAS?

Plus, SEEN Hair Care shows why your haircare may be hurting your skin

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Skincare Unboxed | Skincare Meets AI: VivaTech Unveils the Future of Beauty Tech

Skincare Unboxed | Skincare Meets AI: VivaTech Unveils the Future of Beauty Tech

Plus, why inflammation-fighting formulas are the wellness frontier marketers can’t ignore.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Skincare Unboxed | How Brand Spend Is Driving Higher AOV in Beauty

Skincare Unboxed | How Brand Spend Is Driving Higher AOV in Beauty

Plus, L'Oréal strengthens its premium skincare play with a Medik8 acquisition.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Skincare Unboxed |📉 Why Most Beauty Brands Misread YouTube’s True ROI

Skincare Unboxed |📉 Why Most Beauty Brands Misread YouTube’s True ROI

Plus, what Dior’s creative shift teaches skincare leaders

Sophie Bruxner-Randall
Sophie Bruxner-Randall